Worcester, Mass., April 27, 2010 - Bulbs.com, one of the nation's largest Philips Lighting distributors, has named St. Louis-based Schupp Co. its agency-of-record. The St. Louis shop was awarded the account after a multi-agency review.
The review follows a strategic shift for Bulbs.com, marking a newfound drive to grow the brand and expand its multi-channel direct response marketing efforts. Stacy Hull, group account director at the agency, will serve as strategic lead on the business and Chris Douglas, interactive design director, will lead creative development.
"We could have chosen from a number of agencies here on the East Coast, but we were immediately impressed with Schupp Company's creative concepts and strategic approach to the eCommerce channel," said Bryan Trainor, Vice President of Marketing for Bulbs.com. "One of the reasons we selected Schupp Co. is the agency's approach of adapting its business model to meet our strategic needs, rather than trying to mold our business to fit its standard practices."
Bulbs.com services nearly 100,000 businesses operating in 250,000 locations and over 300,000 residential customers nationwide. From basics to specialty lighting, the Internet business excels at servicing multi-location businesses in the hospitality, retail, property management, manufacturing, healthcare, education and government sectors, as well as thousands of Main Street U.S.A. businesses.
"We are pleased to add Bulbs.com to our portfolio of clients," said Mark Schupp, Schupp Co. president. "The company has established itself as a leading distributor in the lightbulb and fixture industry, and we plan to play a key role in enhancing the business in terms of brand reputation, online strategy and customer volume and conversion."
Schupp Co. is an award-winning full-service advertising, marketing and promotions agency headquartered in the heart of downtown St. Louis, Missouri. The company has in-depth experience in all facets of marketing communications, brand building, new product development, strategic planning and development. With a team of experienced professionals, Schupp Co. takes pride in its strategic approach to positioning its client's brands through imaginative and results-focused advertising and promotions. For additional information, visit www.schuppco.com or call 314-421-5200.
Bulbs.com, headquartered in Worcester, Mass., is a leading online incandescent, fluorescent and LED lighting supplier. Launched in August 1999, Bulbs.com recently celebrated its ten-year anniversary with record revenues, adding to a growing list of nearly 100,000 commercial customers operating 250,000 locations in the hospitality, retail, property-management, healthcare, manufacturing and municipal sectors. For more information, visit www.bulbs.com.